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FINANCIAL CHRONICLE™ » FINANCIAL CHRONICLE™ » Special for SLT

Special for SLT

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1Special for SLT Empty Special for SLT Sun Jan 30, 2011 10:24 am

MarketResearch

MarketResearch
Senior Manager - Equity Analytics
Senior Manager - Equity Analytics
SLT PEO TV introduces SVOD with HBO
Subscription Video on Demand (SVOD) is a novel feature introduced on SLT PEO TV platform. SVOD service was launched in December 2010 and now is available for SLT PEO TV subscribers offering Blockbuster English movies and dramas with unlimited viewing capability. Service is designed to offer convenience and choice for customers.

Customers will have the advantage to choose their favourite movies and watch them at a time convenient converting a living room to their own cinema. Movies and tele-series will be available in the PEO TV SVOD video library and customers will not be billed on a pay per view basis. Customers will have to pay a monthly subscription fee only.

Chief Executive Officer of SLT Visioncom Thusha Weerasooriya said, SLT PEO TV has revolutionised the traditional TV experience with characteristic features such as digital quality pictures, TSTV (Time Shift TV- 48 hours of content), Rewind TV (Pause, Rewind live television) and video on-demand content (VOD).

These unique features have given viewers a greater degree of control of watching what they want, when they want. To enhance customer experience a more user friendly EPG version and a few unique applications have been developed in house in the aim of delivering a better service with a new look and feel?

SLT PEO TV customers are now offered applications such as Astrology Guide, Rainbow Pages, Pitarata Jobs, Colombo City Guide, News Feeds, and Daily Weather Updates of key cities in Sri Lanka, which will be further developed into regions of the world.

SVOD content will be updated on a monthly basis to offer the best content to subscribers. The current content is from one of the worlds leading movie houses HBO. Content of multiple partners will be available on PEO TV SVOD service.

HBO brings the best of Hollywood first to Asia through exclusive output licensing deals with major Hollywood studios - Paramount Pictures, Sony Pictures, Universal Studios and Warner Bros. In addition to the proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers, HBO Asia works with a large number of major independent production companies to secure exclusive rights to a host of quality movies.

In Asia, HBO is available in 22 territories throughout the region and has about 33 million subscribers. HBO Asia is a joint venture of HBO (a Time Warner company) and Paramount.

"We are proud to be working with SLT PEO TV to bring HBO ON DEMAND to subscribers in Sri Lanka", said Jonathan Spink, Chief Executive Officer, HBO Asia. HBO ON DEMAND allows subscribers to have control and experience ultimate flexibility and convenience of what and when they want to watch the best Hollywood blockbusters, award-winning series and critically acclaimed HBO original productions, with the ability to pause, fast forward and rewind at any point."

New PEO TV interface and PEO APPS services with popular internet applications are ready to be launched very soon to transform the current tele-viewing practice to a more information and value driven unique experience.

Year 2011 is planned with a bunch of new services and features to be offered to SLT PEO TV customers.

(Source: Sunday Observer 30/01/2011)



Last edited by Quibit on Sun Jan 30, 2011 1:41 pm; edited 1 time in total (Reason for editing : format condensed)

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