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FINANCIAL CHRONICLE™ » DAILY CHRONICLE™ » Softlogic launches own range of laptop computers...

Softlogic launches own range of laptop computers...

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Rizmi

Rizmi
Manager - Equity Analytics
Manager - Equity Analytics
‘Softlogic Maxmo’ promises reliability backed by Softlogic warranty
Softlogic recently unveiled its own range of laptop computers branded ‘Softlogic Maxmo’ which comes fully equipped with Intel processors and Microsoft Windows software and is priced very attractively, to make it more affordable to the general public.
Available in three different models – Softlogic Maxmo 1595 (Dual Core), Softlogic Maxmo 1423 (Core i3) and Softlogic Maxmo 1524 (Core i5), each Softlogic Maxmo model comes with its own unique specifications while all models come equipped with a 500 GB SATA hard disk drive, Intel HD Graphics and built in Bluetooth and wireless combo, along with genuine Microsoft Windows 7 Starter, MS Office 2010 Starter, and MS Security Essentials absolutely free. Furthermore each Softlogic Maxmo model will be provided with a stylish carry case free of charge.
Speaking about the launch of this new range, Softlogic Holdings PLC Chairman Ashok Pathirage said, “We have always been dedicated to offering our customers the highest quality at the most affordable price points and today we are very pleased to have launched our own branded range of laptops further strengthening that promise. ‘Softlogic Maxmo’ laptops, carrying a tagline of maximum mobility come inbuilt with the latest technology and are backed by the ironclad Softlogic warranty, making this a high quality fully reliable product. By offering an array of amazing offers and payment options to the tech savvy consumer, Softlogic Maxmo laptops can be owned by any individual today be it a student, an academic, a business executive or simply for one’s home use.”
“We are very proud to announce that Softlogic has been appointed as a Microsoft Named Account. This is a great milestone for a local company to achieve and we’re proud to welcome an esteemed local computer system builder partner such as Softlogic into this global exclusive family of named accounts. Having achieved this strategic position within the Microsoft partner eco-system, Softlogic will now have the ability to install latest Microsoft software and other related components with direct partnership with Microsoft similar to any Multinational PC vendor,” Sriyan de Silva Wijeyeratne, Country Manager Microsoft, Sri Lanka and Bangladesh, stated when explaining the partnership between Softlogic and Microsoft.
He added that this will further strengthen Softlogic’s position in the local PC market and open up new avenues for them to partner with Microsoft to develop their business. With this move, Microsoft sees the formation of a strong partnership that will help reshape the country’s PC market. These are exciting times for Microsoft, especially with the upcoming launch of their new operating system.
“We are committed to supporting Softlogic in their journey forward, especially during this important phase where they give birth to this great range of new product brands,” Wijeyeratne emphasised.
Speaking about Intel’s involvement with Softlogic, Indika De Zoysa, Country Business Manager – Sri Lanka, Intel EM Ltd said, “Intel takes pride in working with both the Government and the private sector in Sri Lanka in taking ICT across the island. As much, our involvement with Softlogic and their new range of laptops powered by Intel will be yet another way for us to accomplish this task. I believe this new venture from Softlogic of introducing Softlogic Maxmo notebooks will help to take ICT into the rural areas of the country.”
Prices on the new range start from as low as Rs. 64,990 with an attractive monthly payment scheme whereby the payment can be made over a period of 15 months. The monthly installment will be as low as Rs. 3,990 per month. Furthermore Softlogic takes it one step further in offering a three year extended warranty on the Softlogic Maxmo laptop range. The full line-up of Softlogic Maxmo laptops can be experienced at all Softlogic Max and Softlogic showrooms islandwide covering more than 130 consumer touch points in all key towns.
In addition to that, all Softlogic Maxmo laptops will be serviced and supported by Softlogic’s fully fledged main service centre and regional service centers located islandwide, giving their customers added peace of mind and comfort in knowing that they have bought a superior quality product fully backed by Softlogic, an IT pioneer in the country.
This is also in support of the Education Ministry’s goal to increase the Sri Lankan information technology literacy rate to 75 per cent by the year 2016 and make inroads towards making Sri Lanka a fully developed knowledge hub.
The long term goal of projects such as these is to put in place the infrastructure and mindset required to propel countries like Sri Lanka into the digital age, by creating an ICT-ready population and Softlogic is fully geared to support that initiative by making significant inroads to make affordable, technologically advanced Softlogic Maxmo laptops more accessible to all Sri Lankans.
Softlogic is one of the leading, dynamic organisations in Sri Lanka today, having expanded and diversified into the growth sectors of retail, healthcare, ICT, automobiles, travel and leisure and finance and holds the authorised distributorships for some key global brand names. Softlogic currently employs over 5,000 people within its offices located in Sri Lanka, Singapore and Australia.

http://www.ft.lk/2012/06/27/softlogic-launches-own-range-of-laptop-computers/

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