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FINANCIAL CHRONICLE™ » FUN CHRONICLE™ » Facebook has more than 83 million 'fake' users

Facebook has more than 83 million 'fake' users

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Redbulls

Redbulls
Director - Equity Analytics
Director - Equity Analytics
Written by The Nation

Facebook has revealed that it believes there are now more than 83 million fake users on the social network.

In company filings published this week, it said 8.7% of its 955 million active users might not be real.

Duplicate profiles made up 4.8% of the fakes, user-misclassified accounts amounted to 2.4%, and 1.5% of users were described as "undesirable".

The estimate came at a time of growing concern about the value of marketing on the platform.

In total, the company said it estimated there were 83.09 million fake users, which it classified in three groups.

The largest group of "fakes" were duplicates, which the company defined as "an account that a user maintains in addition to his or her principal account."

Others were described as "user-misclassified" where, Facebook explained "users have created personal profiles for a business, organisation, or non-human entity such as a pet".

Finally, "undesirable" accounts were profiles deemed to be in breach of Facebook's terms of service. Typically, this means profiles which have been used for sending out spam messages or other content. BBC
http://www.nation.lk/edition/breaking-news/item/8878-facebook-has-more-than-83-million-fake-users.html

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sriranga

Post Thu Aug 02, 2012 9:44 pm by sriranga

Facebook's latest figures showing growth in global users also highlights concerns that some may come from dubious sources -- duplicate accounts, pages for pets and those designed for spam.

Facebook members grew to 955 million at the end of the second quarter, but as many as 83 million may be dodgy, the company said in its quarterly filing with the US Securities and Exchange Commission.

There are "inherent challenges" in measuring usage "despite our efforts to detect and suppress such behavior," the social network said.

It said duplicate accounts -- when a same user maintains more than one account -- may represent some 4.8 percent of active users.

Another 2.4 percent may be for a business, group or "non-human entity such as a pet" and 1.5 percent are likely "undesirable" accounts that use the accounts for spam or other malicious activity.

"We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the United States or Australia and higher in developing markets such as Indonesia and Turkey," Facebook said in its filing.

"We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may be affected by improvements or changes in our methodology."

The number of real users is critical for Facebook as it seeks to get advertising revenues from the world's biggest social network. Some analysts have expressed doubts that the company can boost revenues.

In morning trade, Facebook shares were down 2.9 percent at $20.27, a sharp 46 percent decrease from May's offering price of $38.
http://uk.finance.yahoo.com/news/facebook-growth-clouded-83m-dubious-153148157.html

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