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Sri Lankan youth moving away from tea: Unilever Vote_lcap68%Sri Lankan youth moving away from tea: Unilever Vote_rcap 68% [ 178 ]
Sri Lankan youth moving away from tea: Unilever Vote_lcap18%Sri Lankan youth moving away from tea: Unilever Vote_rcap 18% [ 47 ]
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FINANCIAL CHRONICLE™ » DAILY CHRONICLE™ » Sri Lankan youth moving away from tea: Unilever

Sri Lankan youth moving away from tea: Unilever

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Redbulls

Redbulls
Director - Equity Analytics
Director - Equity Analytics
September 25, 2012 (LBO) – Unilever Sri Lanka launched three new black tea flavoures to the market under the Lipton brand amid a shift in youth consumption towards other instant beverages.

The latest flavoured teas to enter the Lipton brand portfolio were Earl Grey tea, Lemon tea and English Breakfast tea.

The firm also gave a make-over to its popular Lipton Clear Green range flavours, Pure, Mint, Jasmine and Citrus.

Unilever says tea consumption among young people have dropped and that they are embracing coffee and other instant beverages found easily in the market.

The firm says the new flavoures were introduced following research on Sri Lankan consumer preferences.

"Lipton also caters to the needs of Sri Lankan tea lovers interested in newer tastes," Manindri Bandaranayaka, Category Leader, Beverages said.

"Through the introduction of the new tea variants and the re-launch of Clear Green we hope to give Sri Lankans a unique experience and a newer taste of tea," she said.

Unilever's Lipton brand is the largest tea brand in the world and is sold in more than 110 countries.

Unilever purchases over 12 percent of the World's black tea production from over 3000 tea estates.

Unilever's director marketing, Asanga Ranasinghe told our sister website www.vimasuma.com that its brands Laojee, Ceylonta and Lipton enjoy over 50 percent of the local branded tea market.

Unilever exports around 75 percent of its tea production.
http://lbo.lk/fullstory.php?nid=385966578

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