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FINANCIAL CHRONICLE™ » DAILY CHRONICLE™ » Browns, Singer tie up for Sharp

Browns, Singer tie up for Sharp

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1Browns, Singer tie up for Sharp  Empty Browns, Singer tie up for Sharp Tue Mar 19, 2013 9:11 am

CSE.SAS

CSE.SAS
Global Moderator
Browns, Singer and Sharp joined hands to give Sri Lankan customers a chance to true innovation and quality by having the range of sharp products available in Singer showrooms island wide .

Browns Group MD/CEO Murali Prakash said, “As brand custodian and agents for Sharp we are indeed pleased to have appointed Singer Sri Lanka as the Master Retailer for Sharp products. I have no doubt that this tie up will add immense value to both company’s customer bases with the availability of innovative ranges of Sharp products, right across Sri Lanka. As brand custodian for a number reputed products in Sri Lanka we will continue to focus on maximizing touch points right across the island, giving our customer the ability to purchase their much loved brands and in this case we are proud and privileged to associate with Singer who has the largest retail network in Sri Lanka.”

Browns has been the sole agent for Sharp for over 25 years and have a strong acceptance across generations of customers. The CEO of Singer Group Asoka Peiris said, “It is indeed a proud moment for Singer Sri Lanka PLC who will be joining hands with Browns to market the Sharp range of products. This will add great value to our discerning customers who will now have greater choice of the best of Japanese Technology when they walk into Singer Showrooms. Being the largest retailer and the retailer with the most modern showrooms in Sri Lanka with close to 400 outlets, Singer prides it’s self in giving the widest choice of brands to its customers.”

Singer (Sri Lanka) PLC is a large, diversified company. It remains a member of the worldwide franchise of Singer. Like Browns, Singer’s product portfolio has diversified to encompass a highly successful multi-brand strategy combining products of top world marques with the company’s own products across a range of household, industrial and financial categories.

Sharp has been in operation for over a century being pioneers in many fields. They were the inventors of the mechanical pencil (1915), the first Japanese transistor radio, the World’s very first transistor Calculator (1964) and the first LCD Calculator in 1973. Sharp were also the creators of the World’s first commercial camera phone produced in 1997.

Most recently and significantly they were the first to commercially produce LCD televisions (1988). Sharp currently produces the largest LED 3D Smart Television in the world being 90”. Another recent first from Sharp is their Healsio Oven which is a revolutionary cooking system which uses superheated steam to cook food. This method of cooking reduced the fat content in food while sealing in natural flavor for delicious healthy meals. These are just a few of the innovative products in the Sharp range.

Now the entire range of Sharp products will be available on Singer’s well known easy payment scheme.

These products include the entire range of office automation, from photocopiers, faxes and cash registers to home appliances and electronics such as LCD and LED televisions, home theatre systems, boom boxes, blenders, vacuum cleaners, refrigerators and hand mixers, Singer will have it all.

With over 135 years of experience delivering value to a large customer base, the Browns Group’s greatest achievement lies in the fact that they have served over three generations of Sri Lankans’ across the country offering products & services wherever a need has been identified.

http://www.dailynews.lk/2013/03/19/bus05.asp

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