Initiated in 2006, the concept of ‘People’s Award’ is unique and novel where people are the primary and only source of deciding who the winners are across the brands, organisations and personalities.
The People’s Awards, conducted by the Sri Lanka Institute of Marketing (SLIM), in association with Neilsen Lanka Ltd., recognise and honour brands that have won the hearts of Sri Lankans. Having being chosen for the People’s Awards for the seventh consecutive year, Ceylinco Insurance has reaffirmed its celebrated position as the most preferred choice of the people of Sri Lanka.
Following an extensive research criteria, the winning brands have been selected over a period of five to six months stretching from September 2012 to February 2013. Over 2,700 people aged 18 to 50 years are interviewed as a random sample from all nine provinces. Hence, the results reflect the opinions of people from all regions and communities.
During 2012, Ceylinco Insurance recorded a premium income of Rs. 21.9 billion out of which the General Division contributed Rs. 11.1 billion with the Life Division contributing the balance Rs. 10.8 billion. This signifies an increase of Rs. 2.7 billion over the previous year, with the overall growth standing at 10.3 %.
“To us at Ceylinco Insurance, winning the People’s Award comes not only as the highest recognition in terms of corporate success but also as a measurement of how close we are to the people of Sri Lanka. It is indeed an honour we are proud to share with our customers and all Sri Lankans,” said Patrick Alwis, Deputy Chief Executive Officer of Ceylinco Insurance – General.
“Innovation and listening to our customers have always been priorities for us and have fuelled our success. We have always strived to develop and initiate products and services which address the needs of our customers and deliver what is promised through a wide network of branches that gives us a close presence among our customers. These have been important milestones in our success story,” he added.
This year Ceylinco Insurance celebrates another milestone, as it commemorates its 25th anniversary. Over the past two-and-a-half decades, the company has pioneered many innovations, elevating the insurance industry at large to a new paradigm, ultimately benefiting the Sri Lankan people.
Ceylinco Insurance paid Rs. 9.3 billion as claims and benefits during 2012, out of which Ceylinco Insurance – General paid Rs. 5.3 billion, which reflected the company’s commitment to ensuring timely claim settlement to customers.
In the Sri Lankan insurance industry, Ceylinco Insurance has sustained an undisputed leadership position as the only company committed to settling all claims ‘On The Spot’.