*Arrivals up 15 pct
*December needs to grow at 79 percent plus to achieve goal
*CHOGAM month records lowest growth in arrivals since 2010
*Arrivals from several markets fall
The expenditure on various promotional programmes since 2009 seems to have been a waste with this year’s tourism arrival target in the dark. According to the Sri Lanka Tourism Development Authority data the country needs to attract more than 183, 000 arrival in December to achieve 1.2 million tourists by the end of this year.
Tourist arrivals for the eleven months ending November 30, 2013, increased 15 percent to 1,016,228 from 883,353 recorded in the same period last year. Arrivals in November the month well known as the Month of CHOGAM, saw the lowest growth since 2010, at 2.8 percent to 112,213 from 109,202 a year ago, Sri Lanka Tourism Development Authority statistics showed.
The much delayed Results showed a decline in several markets during the month of November the this year, arising questions on the results of various promotions carried out by the Sri Lanka Tourism Development Authority and the Sri Lanka Tourism Promotions Bureau.
The government and the industry anticipates more than 1.2 million tourist arrivals this year to support achieve the ambitious goal of 2.5 million arrivals and generating more than US$ 2.75 billion forex by 2016.
To achieve this year’s goal the country would require more than 79 percent growth in the last month (December alone), followed by 30 percent in the next three years.
Arrivals from Canada, USA, Belgium, Denmark, Finland, France, Netherlands, Norway, Middel East (West Asia), Japan, Malaysia, Singapore, Thailand, Taiwan, Korea and Australia fell in November.
Tourist arrivals from North America during the eleven months this year increased 6.7 percent to 56,278 from 52,761, with arrivals in November resulted in a 21 percent decline to 4,578 from 5,798, while tourists from Latin America and the Caribbean increased 9.9 percent during the eleven months to 1,592 from 1,448 with arrivals during month of November recorded a increase of 6.5 percent to 181 from 170.
Arrivals from Western Europe increased 12.8 percent during the eleven months to 371,610 from 329,364 with the month of November showing a drop of 2.2 percent to 35,117 from 35,892, while tourists from Eastern Europe increased 29.7 percent to 81,054 from 62,493 with the month of November recording an increase of 35.3 percent to 16,791 from 12,406.
West Asia (Middle East) increased by 5.1 percent during the eleven months under review to 52,645 from 50,096 with a major decline 44.8 percent in the month of November to 3,395 from 6,151, while arrivals from Africa increased 1 percent to 4,540 from 4,493.
Arrivals from East Asia increased 22.9 percent to 142,148 from 115,672 during the eleven months, with a 2.8 percent increase in the month of November to 15,415 from 14,994, while travelers from Neighboring South Asia increased 16.6 percent to 256,746 from 220,114 with arrivals in November increased 16.5 percent to 31,039 from 26,649.
Australasia increased by 5.8 percent to 49,615 from 46,912 during the eleven months with a 24.1 percent decline to 5,079 from 6,695 recorded in November.