FINANCIAL CHRONICLE™
Dear Reader,

Registration with the Sri Lanka FINANCIAL CHRONICLE™️ would enable you to enjoy an array of other services such as Member Rankings, User Groups, Own Posts & Profile, Exclusive Research, Live Chat Box etc..

All information contained in this forum is subject to Disclaimer Notice published.


Thank You
FINANCIAL CHRONICLE™️
www.srilankachronicle.com


Join the forum, it's quick and easy

FINANCIAL CHRONICLE™
Dear Reader,

Registration with the Sri Lanka FINANCIAL CHRONICLE™️ would enable you to enjoy an array of other services such as Member Rankings, User Groups, Own Posts & Profile, Exclusive Research, Live Chat Box etc..

All information contained in this forum is subject to Disclaimer Notice published.


Thank You
FINANCIAL CHRONICLE™️
www.srilankachronicle.com
FINANCIAL CHRONICLE™
Would you like to react to this message? Create an account in a few clicks or log in to continue.

Encyclopedia of Latest news, reviews, discussions and analysis of stock market and investment opportunities in Sri Lanka


Submit PostSubmit Post
ශ්‍රී ලංකා මූල්‍ය වංශකථාව - සිංහල
Submit Post



Latest topics

» DIPD/HAYC/HAYL
by abey Today at 6:14 pm

» RAIGAM WAYAMBA SALTERNS PLC (RWSL.N0000)
by Mr. X Today at 4:55 pm

» LOLC Share Price
by EGG Today at 4:28 pm

» ELPL & WATA
by High-flyer Today at 2:29 pm

» VPEL high return share
by Eranga87 Today at 2:25 pm

» Import Restrictions and True State of Local Tile Manufacturers
by EquityChamp Today at 2:17 pm

» B P P L HOLDINGS PLC (BPPL.N0000)
by vikiperera Today at 12:43 pm

» BROWNS INVESTMENTS PLC (BIL.N0000)
by stockchaser Today at 12:04 pm

» GLAS will be winner with Super Gain.
by Eranga87 Today at 10:58 am

» Crypto , Digital Currency Trading , Forex
by Kevinmikegrit Today at 9:40 am

» Day Traders must gradually start accumulating a well diversified portfolio of stocks which are cash generative. Stock market for beginners
by Asoka Samarakone Yesterday at 8:24 pm

» Is 12th a holiday CSE
by Vishwanarth Yesterday at 10:46 am

» Kelani TYRES
by shan31 Sat Apr 10, 2021 9:07 pm

» VALLIBEL ONE PLC (VONE.N0000)
by shan31 Sat Apr 10, 2021 8:54 pm

» TOKYO CEMENT COMPANY (LANKA) PLC
by shan31 Sat Apr 10, 2021 7:34 pm

» South Asia’s first Disneyland to come up in Sri Lanka
by samaritan Sat Apr 10, 2021 1:42 pm

» Daily Foreign Transactions
by Pradeep90 Fri Apr 09, 2021 7:53 pm

» TALAWAKELLE TEA ESTATES PLC (TPL.N0000)
by lakymahesh Fri Apr 09, 2021 6:20 pm

» Sri Lanka bans palm oil imports, tells producers to uproot plantations
by CHRONICLE™ Fri Apr 09, 2021 3:22 pm

» ASPI Prediction by HNWI
by samaritan Fri Apr 09, 2021 9:09 am

EXPERT CHRONICLE™

ECONOMIC CHRONICLE

GROSS DOMESTIC PRODUCT (GDP)


CHRONICLE™ YouTube

CHRONICLE™ NEWS PRODUCTS

FINANCIAL CHRONICLE™

Views & Reviews, Analysis, Evaluations, Discussions, Gossip and Hot Tips relating to Sri Lankan companies listed on the Colombo Stock Exchange (CSE)
Contribute




DAILY CHRONICLE™

Latest news and articles published in Newspapers, Websites, Blogs and other online news sites relating to business and investments in Sri Lanka
Contribute



ECONOMIC CHRONICLE™

This is a section that provide news, views, analysis, predications relating to Political and Socio-Economic factors and how such activities affect the Stock Market and other economic activity of the Country.

Contribute




EXPERT CHRONICLE™

This is an exclusive section for Expert Articles which will help member to share knowledge through comments and responses of the members. All members are allowed to reply and make comments to these articles.

Contribute


Submit Post


CHRONICLE™ YouTube

Youtube Videos and other visual presentations relating Stock market and other investment advise submitted by members or other contributors.

Contribute


Submit Post


කොළඔ කොටස් වෙළඳපොළේ වංශකථාව
කොළඔ කොටස් වෙළඳපොළේ ලැයිස්තුගත සමාගම් කොටස් ගැන තොරතුරු¸විශ්ලේෂණ¸සාකච්ඡා¸ කටකතා¸රසකතා යන සියල්ල අපේම සිංහලෙන් කතා කළ හැකි ‘කතා මණ්ඩපය’

Contribute

Twitter Feeds
POPULAR COMPANIES
A

ABANS ELECTRICALS PLC

ACCESS ENGINEERING PLC Hot

ACL CABLES PLC

ACL PLASTICS PLC

ACME PRINTING & PACKAGING PLC

AGSTAR PLC

AITKEN SPENCE HOTEL HOLDINGS PLC

AITKEN SPENCE PLC

ANILANA HOTELS AND PROPERTIES PLC

ARPICO INSURANCE PLC

ASIA ASSET FINANCE PLC

ASIA CAPITAL PLC

B

BAIRAHA FARMS PLC

BALANGODA PLANTATIONS PLC

BIMPUTH FINANCE PLC

BLUE DIAMONDS JEWELLERY WORLDWIDE PLC

B P P L HOLDINGS PLC

BROWNS BEACH HOTELS PLC

BROWNS INVESTMENTS PLC

C

CARGO BOAT DEVELOPMENT COMPANY PLC

CENTRAL INDUSTRIES PLC

CEYLON COLD STORES PLC

CEYLON GRAIN ELEVATORS PLC Hot

CEYLON TEA BROKERS PLC

CEYLON TOBACCO COMPANY PLC

CHEVRON LUBRICANTS LANKA PLC

COLOMBO FORT LAND & BUILDING PLC

COMMERCIAL BANK OF CEYLON PLC

CITRUS LEISURE PLC Hot

COMMERCIAL CREDIT AND FINANCE PLC

D

DANKOTUWA PORCELAIN PLC

DFCC BANK PLC

DIALOG AXIATA PLC

DIALOG FINANCE PLC

DIPPED PRODUCTS PLC

DISTILLERIES COMPANY OF SRI LANKA PLC

DUNAMIS CAPITAL PLC

E

EAST WEST PROPERTIES PLC Hot

EASTERN MERCHANTS PLC

EXPOLANKA HOLDINGS PLC

E-CHANNELLING PLC

F

FIRST CAPITAL HOLDINGS PLC

G

GALADARI HOTELS (LANKA) PLC

GUARDIAN CAPITAL PARTNERS PLC

H

HATTON NATIONAL BANK PLC

HAYLEYS PLC

HAYLEYS FABRIC PLC

HAYLEYS FIBRE PLC Hot

HEMAS HOLDINGS PLC

HIKKADUWA BEACH RESORT PLC

HNB ASSURANCE PLC

HVA FOODS PLC

J

JANASHAKTHI INSURANCE COMPANY PLC

JOHN KEELLS HOLDINGS PLC Hot

JOHN KEELLS HOTELS PLC

L

LANKA ASHOK LEYLAND PLC

LANKA IOC PLC

LANKEM CEYLON PLC

LANKEM DEVELOPMENTS PLC

LAUGFS GAS PLC

LAUGFS POWER LIMITED

LOLC FINANCE PLC

LOLC HOLDINGS PLC

LUCKY LANKA MILK PROCESSING COMPANY PLC

M

MELSTACORP PLC

N

NATIONAL DEVELOPMENT BANK PLC

NATION LANKA FINANCE PLC

NESTLE LANKA PLC

O

ORIENT FINANCE PLC

OVERSEAS REALTY (CEYLON) PLC

P

PANASIAN POWER PLC

PEOPLE'S LEASING & FINANCE PLC

PIRAMAL GLASS CEYLON PLC

PRIME FINANCE PLC

R

RAIGAM WAYAMBA SALTERNS PLC

RENUKA AGRI FOODS PLC

RENUKA CAPITAL PLC

RENUKA HOLDINGS PLC

RICHARD PIERIS AND COMPANY PLC

RICHARD PIERIS EXPORTS PLC Hot

ROYAL CERAMICS PLC

S

SAMPATH BANK PLC

SEYLAN BANK PLC

SIERRA CABLES PLC

SINGHE HOSPITALS PLC Hot

SMB LEASING PLC

SOFTLOGIC HOLDINGS PLC

SOFTLOGIC LIFE INSURANCE PLC

SRI LANKA TELECOM PLC

SWISSTEK (CEYLON) PLC Hot

T

TEEJAY LANKA PLC

TESS AGRO PLC

THREE ACRE FARMS PLC

TOKYO CEMENT COMPANY (LANKA) PLC Hot

U

UNION BANK OF COLOMBO PLC

V

VALLIBEL FINANCE PLC

VALLIBEL ONE PLC Hot

VALLIBEL POWER ERATHNA PLC

W

WASKADUWA BEACH RESORT PLC


You are not connected. Please login or register

FINANCIAL CHRONICLE™ » FINANCIAL CHRONICLE™ » Starbucks to ‘reinvent and transform’ the $90bn tea market!

Starbucks to ‘reinvent and transform’ the $90bn tea market!

Go down  Message [Page 1 of 1]

MARKETWATCH2


Senior Manager - Equity Analytics
Senior Manager - Equity Analytics
http://www.marketingweek.co.uk/sectors/food-and-drink/news/starbucks-to-reinvent-and-transform-the-90bn-tea-market/4009825.article

Starbucks to ‘reinvent and transform’ the $90bn tea market!
Thu, 20 Mar 2014 | By Sebastian Joseph

Starbucks is preparing a global marketing blitz in an attempt to dominate the tea shop market, as it has with coffee, as part of a wider plot to double its commercial value to $100bn (£60.4bn).

Starbucks is accelerating plans to dominate the global tea shop market.
The world’s biggest coffee chain by sales made the announcement at its annual shareholder yesterday evening (19 March) when it claimed the tea market was “ripe” for innovation. It added the business was well positioned to exploit the $90bn (£54.4bn) hot and iced tea category through its Teavana brand.
Starbucks acquired the tea retailer at the end of 2012 and has opened around 20 stores in the US since, ahead of launching a further 20 later this year. Future investments will take the tea brand global as the retailer looks to stretch revenue from its non-coffee products such as food, juice and alcohol.
It is hoped the plan can bolster the brand in Europe, particularly in the UK where it faces tough competition from established players such as Costa and Pret a Manger.
Starbucks chief executive Howard Schultz, who recently stepped away from the day-to-day running of the business to concentrate on its digital strategy, promised upcoming initiatives will “reinvent” the market for tea. The company teased at how future promotions would cut through to customers by partnering with US talkshow host Oprah Winfrey to launch the “Oprah Chai” tea. The exclusive beverage will be sold at Starbucks and Teavana stores in the US and Canada with the proceeds supporting the self-confessed tea enthusiast’s charity.
Schultz adds: “You’d be hard pressed to find a retailer today who has a business of this scale, in relation to the fact that our average ticket value is $5 (£3).”
Starbucks’ total value has rocketed from $5bn (£3bn) in 2008 to over $57bn (£34.5bn) today, reflecting a 948 per cent increase in its share price in the period. Sustaining the growth is a challenge, according to the business as it looks to offset saturation in its core markets with innovation and expansion into China and India.
It unveiled its revamped smartphone app yesterday to kick off its innovation spurt, letting users pay and tip directly from their handsets. The company revealed plans to shift more spend to mobile and loyalty cards in a bid to drive repeat purchases around its products. Mobile transactions now account for 14 per cent of US store sales, revealed Starbucks, with 5 million made every week. It plans to introduce mobile ordering by the end of the year.
“The growth of mobile payments in our stores is significantly bigger than the core of our business”, added Schultz. Starbucks has previously outlined its digital plan to address what it claims is the “seismic shift” in retail towards ecommerce, and sees its mobile offering as a way to increase footfall into its stores.
The retailer also said it would extend its beer and wine evening offerings to multiple cities and added “over time, they will become a bigger part of the business. It will never be coffee, but it will be incremental”.

Despite efforts to broaden its positioning, Starbucks vowed to maintain coffee leadership by sourcing “higher quality coffee than at any other time in company history”.

lux2014

lux2014
Manager - Equity Analytics
Manager - Equity Analytics
Could this be a life saver for our tea industry -- eternally struggling and trying to sell to the same set of buyers with diminishing demand. Our tea industry is painfully lacking in imagination, innovation and drive for new markets with new products. To be fair, this could be due to lack of funds.

May be a dynamic player like Starbucks could teach us a lesson or two in marketing and innovation.

Back to top  Message [Page 1 of 1]

Permissions in this forum:
You cannot reply to topics in this forum