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FINANCIAL CHRONICLE™ » FINANCIAL CHRONICLE™ » Dilmah launches tea capsules

Dilmah launches tea capsules

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1Dilmah launches tea capsules Empty Dilmah launches tea capsules Sun Apr 20, 2014 7:47 am

VALUEPICK

VALUEPICK
Expert
Expert
http://www.scoop.co.nz/stories/CU1404/S00230/dilmah-launches-tea-capsules.htm

Dilmah launches tea capsules

Loyal tea drinkers will be able to entertain their tea-loving friends at the push of button with the New Zealand launch of Dilmah tea capsules.

Available in popular Earl Grey and English Breakfast, the new tea capsules are compatible with Nespresso machines and allow for an alternative, and quicker, tea making experience to traditional tea bags. The perfect cup of tea traditionally takes three minutes to draw out the full flavour and goodness, Dilmah still encourages this as the best way to make tea while recognizing that for many people this simply doesn’t happen. A tea capsule takes just 30 seconds to produce the perfect cuppa every time.

Set to appeal to coffee and tea drinkers alike, the capsules are the latest release within the Dilmah Single Region range, with tea leaves carefully handpicked in renowned tea-growing regions of Sri Lanka. The leaves used for the English Breakfast capsule are grown in the Dimbula Valley, an area known for producing rich, strong and full-bodied teas. Meanwhile, the Earl Grey leaves are cultivated in the Ratnapura region, resulting in a strong, bergamot-infused brew.

Easy to use and convenient, the foil-wrapped capsules retain the same freshness, flavour and high quality characteristics for which Dilmah is renowned. The leaf preparation involves withering, rolling, oxidation and firing: the same attention-to-detail process used by Dilmah for more than 25 years.

Dilmah tea capsules in Earl Grey and English Breakfast varieties are $7.79 for a 10 pack. You will find them alongside coffee capsules in New World supermarkets from late March and Countdown supermarkets from late April.

2Dilmah launches tea capsules Empty Re: Dilmah launches tea capsules Sun Apr 20, 2014 8:19 am

stevenapple


Assistant Vice President - Equity Analytics
Assistant Vice President - Equity Analytics
Good to see Products are evolving. like to see the picture of the capsule.Is it like Penadol errrrr.....

3Dilmah launches tea capsules Empty Re: Dilmah launches tea capsules Sun Apr 20, 2014 8:55 am

VALUEPICK

VALUEPICK
Expert
Expert
If you type it in Google as “Images for dilmah tea capsules”

BTW it is not a Panadol.

More development to come in the tea sector in the coming years!

4Dilmah launches tea capsules Empty Re: Dilmah launches tea capsules Sun Apr 20, 2014 9:43 am

stevenapple


Assistant Vice President - Equity Analytics
Assistant Vice President - Equity Analytics
@VALUEPICK wrote:If you type it in Google as “Images for dilmah tea capsules”  

BTW it is not a Panadol.

More development to come in the tea sector in the coming years!

Thanks.nice images...

5Dilmah launches tea capsules Empty Re: Dilmah launches tea capsules Wed Apr 23, 2014 3:09 pm

Pethi

Pethi
Senior Manager - Equity Analytics
Senior Manager - Equity Analytics
One of my friends in Australia said, people have changed the buying habits and they don't buy Dilmah now.they go for green and flavoured stuff and red bulls.

I don't know the truth of it.

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