The reported growth in Sri Lanka’s tourism sector over the past few years has been impressive. Average year-on-year revenue growth is reported as exceeding 40 percent from 2009 onwards, the year the war ended. Looking at arrivals, UNESCAP, a UN body, found that Sri Lanka’s 31 percent arrival growth rate between 2010 and 2011 was the world’s highest.
This year’s Central Bank Annual Report credits “the peaceful environment in the country together with the ongoing strategic investments in the tourism sector, new tourist attractions and mega promotional campaigns” with this success.
And indeed the numbers do provide significant room to boast: the current growth rate at 26.7 percent is four times greater the 6 percent Asia-Pacific average.