According to quarterly results released so far tea based companies such as BALA, UDPL, and TPL have made some profits despite lower output and lower turnover in the first quarter. On the other hand companies’ exposures to rubber are making losses. EPS is low in KAHA and still growth players willing to pay premiums for this stock. It may be tea time this time. It was a rubber and palm oil time before 2011. Once we see recovery in rubber prices there could be great demand for rubber related stocks. In the mean time Tata Global Tea beverages closed at Rs.144.45 on a volume 513,097 BSE and at Rs.144.75 on a volume of 3,6588,79 NSE in India on Friday. What a day?
Ceylon Tea a Gift to the world
Natural, Healthy, Refreshing
(Virtual Press Office) -- Sri Lanka, the pearl of the Indian Ocean is known for its diverse cultures and scenery. While blessed with fortunes of nature to give a different array of climates, tea was first introduced to Sri Lanka during the 19th Century by a Scottish planter as a replacement crop for coffee.
An Island with an area of 65,525 sq. k.ms in the Indian Ocean with a history of tea culture of one and a half centuries, it is today the largest orthodox tea exporter in the world exporting to over 145 countries around the globe, with a market share of 20%. It produces over 305 million kg of tea with many varieties and has a share of 10% of the global tea production.
These are seven agro-climatic districts in which Ceylon tea is grown from which Sri Lanka offers to the tea connoisseurs of the world teas of different characteristics to suit their needs.
Nuwara Eliya: delicately fragrant (Elevation at 2000m. above sea level):
Nuwara Eliya is unique and so is its tea. The fragrance of cypress trees and the menthol of wild mint and eucalyptus float through the air and contribute to the characteristic flavour of the tea.
Uda Pussellawa – Exquisitely tangy: The tea grown on the Uda Pussellawa mountain range is of medium body with majestic flavour.
Dimbula – Refreshingly mellow: The plantations are located at 1050 to 1650 m. above sea level. The monsoon rains and the cold weather produce a range of teas from full bodied to light and delicate.
Uva - exotically aromatic (Elevation 900 to 1500m above sea level) : The Uva teas have a truly unique flavour and are commonly used in many different blends.
Kandy - Intensely full bodied (Elevation 600 to 1200m) : Kandy is an ancient capital of Ceylon. The tea plantations produce a full bodied tea. Ideal for those who like their tea strong and bursting with flavour.
Ruhuna: The soil condition in Ruhuna gives the leaves blackness and imparts in the brew a strong and distinctive taste. This makes a perfect cup for those who like their tea thick and sweet with or without milk.
Sabaragamuwa: Smooth and Full-bodied. Sabaragamuwa agro-climatic region ranging from sea level to about 2500 feet is also referred as low grown tea and typically known for their stylish leaf appearance and larger particle size. The blackness of the dry leaf is a distinctive feature, as are the deep red colour of the infused brew of its Black Tea and its smooth and full-bodied liquors.
The Flavour and aroma of Sri Lanka’s teas are as distinctive and unique as the climate and geography that give rise to them. The quality and the freshness of the teas are guaranteed by the Sri Lanka Tea Board – a government apex body of the country. The symbol of “Lion Logo” on the retail pack is the guarantee given by the Sri Lanka Tea Board that the tea is pure Ceylon tea, packed in Sri Lanka. The Sri Lanka Tea Board is represented by all stake holders: manufacturers, brokers, exporters and tea related government agencies. It is responsible for regulatory activities and development and promotion of Ceylon Tea overseas.
Sri Lanka Tea Board also provides necessary assistance in establishing business contacts between buyers and Sri Lankan Exporters.
Ceylon Tea – Pure Sophistication
Sri Lanka,, though relatively small in size, is the world`s forth largest tea producer. Its annual tea production is approximately 320 million kg, which accounts for 9% of the world tea production. Sri Lanka exports most of its tea, making it the world’s third largest exporter of tea. The annual tea export volume of Sri Lanka is over 315 million kg. It has a share of 18% in the global tea export market. In other words, Sri Lanka teas have been developed to cater to the tastes of tea drinkers all around the globe.
The strength of Sri Lanka’s tea lies however not merely in the volume of production, but also in its superior quality and taste. Tea thrives on sloping terrain, and is grown in Sri Lanka in the central highlands and southern inland foothills, at various elevations.
The teas produced in Sri Lanka vary from small leaf to long leaf teas and from light fragrant cup character to strong, bright coloury cup character. Most of the tea brands and blends in the world market have been enhanced by a percentage of Ceylon Tea. The main characteristics of Ceylon Tea are – rich, mellow flavour, golden color and pleasant natural aroma, which ensure its popularity whenever Ceylon Tea is drunk.
Much of the black tea produced in Sri Lanka is by orthodox process. The plucking of tea leaves is done only manually, to make certain that only the unopened leaf bud and two leaves are plucked to guarantee the quality and taste of tea. Sri Lanka also produces a small quantity of CTC (cut, tear and curl) teas and Green tea, instant tea and organic teas.
Sri Lanka produces tea to suit every pallet, and this has remained the hallmark of the country’s tea industry. It is the topography of the hill country, with undulating grounds, that brings about diversity to tea. Tea is a product of infinite variety. The tea bush, soil, altitude, climatic changes, wind velocity and seasons all play their part in infusing the varying degrees of quality in to tea. It is so sensitive to atmospheric changes that day-to-day weather changes leave their impression on the quality of the tea.
The diversity in specialty of its orthodox tea process has been the power and strength of the tea industry in Sri Lanka. Nuwara Eliya, Uva, Dimbula, Uda Pussellawa, Kandy, Ruhuna and Sabaragamuwa are the prime tea growing regions of Sri Lanka. Over the years, Sri Lanka has earned a reputation as a producer of high quality tea and Ceylon Tea is synonymous with quality and taste. Ceylon Tea and 07 agro climate regional teas have been registered as geographical indications to prevent misuse of Sri Lankan Teas by overseas packers. Sri Lanka Tea Board conducts Ceylon Specialty Estate Tea of the Year Competitions in order to popularize straight-line garden marks and to recognize quality excellence by tea factories in Sri Lanka. In 2008, 2010, and 201 1this event was held in USA, Japan and Russia respectively.
Sri Lanka exports a large quantity of tea packets and tea bags to add value to its tea than any other tea producing country in the World. The value added tea exports account for nearly 45% of the total export volume. Ceylon Tea is exported in a wide range of packets i.e. box board cartons, foil packs, soft wooden boxes, metal cans, ceramic jars, wooden boxes etc. The tea bags component has now reached 22 million kg per year.
Sri Lanka teas reach approximately 150 countries today. At present Middle Eastern countries and Gulf region absorbs over 50% of tea exports from Sri Lanka. Russia is the single largest buyer of Ceylon Tea and Russia and CIS countries purchases around 25% of all exports.
Sri Lanka Tea Board, the apex government body responsible for development and promotion of Ceylon Tea, has taken many steps to ensure that all teas produced and exported from Sri Lanka adhere to the minimum quality standards of ISO 3720. The promotion of Ceylon tea is linked to the lion logo the symbol of quality, which is the trademark of the Sri Lanka Tea Board. The Lion Logo that appears on Ceylon tea packs denotes not only the country of origin but also the quality of Ceylon Tea.
Ceylon Tea has been recognized as the cleanest tea in the world in terms of pesticide residues by the International Standards Organization. Currently many Sri Lankan Tea Manufacturers and exporters have obtained ISO, HACCP and other international certifications to be ahead of the other tea producing countries and also to cater to the changing global consumer requirements. Fair trade, ethical tea partnership and good manufacturing practices etc. are the other concepts followed by the Sri Lanka Tea Trade to move in to the 21st Century. The commitment of all stakeholders in the industry has helped Sri Lanka to sustain its leadership in the world orthodox tea market and also in the value added tea export sector. The Sri Lanka tea industry received another feather in its cap in 2008 when “Montreal Protocol” recognized Ceylon Tea as “Ozone friendly”, the only teas to have achieved such a feat as yet. Sri Lanka Tea Board is in the process of registering a new logo for Ozone Friendly Pure Ceylon Tea in overseas markets and promoting the most environmentally friendly tea to the world,