Many of the bigger companies have deep pockets and spend much on the distribution, point of sale equipment, refrigeration and utilities that encourages the retailers to stock a greater variety of Consumer goods not possible before.
The retailers also do a piggy back riding on the credit availed by the other companies and use the additional credit days to stock new varieties of consumer goods not possible before. The roll is done superbly. CCS and HHL are the beneficiaries and the new marketing team understands the scenario very well.
More information on the Supply Chan in due course.
But I can assure you foreigners are eyeing this share like Hawks!