DIST continues to be the market leader in alcoholic beverage
production in Sri Lanka due to its strong brands, which drive demand and access to retail points
across the island. DIST's diversified product portfolio includes its mass market Extra Special
Arrack brand, which accounts for about 80% of sales, as well as licensed international brands
channelled through its subsidiary Periceyl (Pvt) Ltd.
The government's plans to impose a
minimum tax of LKR200m per month on liquor manufacturers will deter new players and
adversely impact the profitability of smaller players. This is likely to allow the larger producers
such as DIST to gain market share.
As of the latest published statistics, DIST accounted for 53% of Sri Lanka's total alcoholic
beverage production and 79% of the country's total arrack production. DIST's arrack production
accounts for over 95% of its volumes.
Positive Outlook for Demand: Government measures including increases in public-sector salaries
and allowances, and reductions in the prices of essential goods, fuel and electricity are likely to
increase real disposable income, which would lead to an uptick in spirit consumption.