The business strategies of the company have been positioned around value innovation and customer centricity which have been achieved through the development of new technology, efficient distribution systems, lucrative product portfolios and value-added services, while maintaining increased focus on customer's specific needs and interests through optimum levels of service delivery. Mobitel intends to further enhance its scope to offer a better service to its customers and play a dominant role in the telecommunications industry. As technology evolves, new and exciting possibilities are created and Mobitel is proud to play a crucial role in providing these services to the people.
Since commencing operations in 1993, the 23 year old telecommunications giant invested over a staggering USD 500 million, and continues to be deeply committed to upgrading its network expansion which has now reached over 5,400 base stations countrywide. The company has established the largest network expansion in Mobitel's history through a capacity increase of base stations and full coverage in all corners of the country.
Mobitel secured much recognition for its role as a key ICT player both locally and in the global context, having had the distinct advantage in being nominated for global accolades such as the GSMA Global Award 2015 which Mobitel was nominated for a second consecutive year. The company has remained on par with global standards by delivering quality services that are comparable to other large, globally-renowned ICT players in the world.
Mobitel was the pioneer in South Asia to launch a Super 3.5G network, to successfully demonstrate HSPA + MIMO technology and be one of the first to successfully launch 4G/LTE technology. The recent introduction of Dual Carrier HSPA+ technology and 4G-LTE services makes Mobitel's broadband speed the fastest in the country. With the recent inaugural opening of the Mobitel Innovation Centre in Colombo's Innovation Hub, the TRACE Expert City, the company expects to further establish its position as the key ICT enabler in the industry.
Meanwhile Mobitel's mobile money platform, mCash continues to dominate the company's product portfolio through its unparalleled service offerings and increased demand. mCash provides customers a whole new consumer experience to deposit, withdraw or transfer money, to pay for airtime top up's or bills, settle utility bills, insurance premiums, leasing payments and to even carry out transactions for goods and services. Since its inception mCash attracted thousands of customers and has formed business partnerships with several leading establishments to provide an all-in-one customer solution.
Having been the pioneer of a diverse range of innovative enterprise solutions to serve the end-user, Mobitel has made significant contributions in key areas such as healthcare, education, transportation and others. These efforts combined with Mobitel's expertise and rich and abundant resources in ICT have helped improve the livelihood of people and push the country forward in its next phase of development.
Courtesy: The Island 17 May 2015