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FINANCIAL CHRONICLE™ » DAILY CHRONICLE™ » Tea Trails plans to open over 500 outlets by 2020

Tea Trails plans to open over 500 outlets by 2020

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VALUEPICK

VALUEPICK
Expert
Expert

http://www.mydigitalfc.com/news/tea-trails-plans-open-over-500-outlets-2020-154

TEA Trails, the first chain of tea cafes in the country that offers a curated range of gourmet teas from around the world, plans to raise $2 million to expand across the country with over 500 outlets in the next five years.

The café chain specialises in elaborately tea-infused food menu. The signature tea infused dishes include the Burmese Tea Salad, Tea Marbled Eggs, Tea Infused Thai Bowl among others. They serve gourmet teas from around the world and have an exquisite range of teas from hot to cold and normal to extravagant.

“The large part of the expansion strategy is based on franchise network development. This business model is asset light with high return on investment. Tea Trails is in the process of raising an investment of $2 Million to support this plan,” Uday Mathur, co-founder, Tea Trails told Financial Chronicle.

Tea Trails also plans to sell select blends of teas that would be available at premium retail stores and niche online portals, apart from the Tea Trails outlets.

Tea Trails offers almost 80 varieties of teas with various blends. The offerings range from white tea, green tea, oolong, herbal and black tea. Tea Trails also offers bubble teas, like the Taiwanese bubble tea and the tapioca bubble variant.

Tea Trail is promoted by a group of entrepreneurs. Tea Trails currently operates six outlets in Mumbai. The brand has now embarked on a pan India expansion strategy that is a combination of company owned and franchised outlets. In the current year the brand plans to open 45 outlets across the country. In the initial phase, the focus markets are Mumbai, Pune, Bangalore, Hyderabad, Delhi NCR and Ahmedabad. Kavita Mathur, Co-owner and Tea Sommelier says, “Brewing tea is an ancient art which is seldom paid attention to. We understand the importance of brewing and steeping high quality loose leaf teas to perfection, without which, the experience of drinking tea cannot be enjoyed to its fullest. Tea Trails looks to expand its network with over 500 outlets within the next

five years.”

The tea market is growing rapidly in the western world and drinking habits and lifestyles are changing, with youngsters who associate tea with health benefits driving this trend.

Senior Citizen

Senior Citizen
Senior Manager - Equity Analytics
Senior Manager - Equity Analytics

India forgets that they are violating the fundementals rights of its citizens by not paying the full dues to those tea pluckers in the estates. This applies to Sri Lanka too.

The working conditions, safety, social benefits and living quarters are not up to the mark.

Before India talks about standards, they should look at the low hanging branches of looking after what can be seen in the people.

peacockman


Assistant Vice President - Equity Analytics
Assistant Vice President - Equity Analytics

Dear SENIOR CITIZEN,
I'm doing some home works & getting some statistics. 
Now I wish to buy 
RHL Noooo, COCO, RWSL & LIOC... 
All these are good to buy now? or...?
what's your personal opinion?

VALUEPICK

VALUEPICK
Expert
Expert

Senior Citizen wrote:India forgets that they are violating the fundementals rights of its citizens by not paying the full dues to those tea pluckers in the estates. This applies to Sri Lanka too.

The working conditions, safety, social benefits and living quarters are not up to the mark.

Before India talks about standards, they should look at the low hanging branches of looking after what can be seen in the people.
Sustainability of tea industry depends on the following:
 
Fetching tea prices above the cost of production
Improvement in the productivity and efficiency
Better working and social conditions for lower level employees (they are backbones of the industry)
 
Next ten year is very crucial for the tea industry. Hopefully we should see turnaround in this industry in the coming years due to new global tea trend. It should outpace coffee in the future.

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