Teavana's Untapped Potential In China's RTD Tea And Tea-Foodservice Market
- Starbucks’ CEO has stated that China will be the company’s largest international market.
- China’s RTD tea market has significant room to grow and with rising disposable incomes, Teavana’s prospects are positive.
- Specialist coffee shops like Starbucks have flourished with no similar developments for tea-oriented eateries, despite tea being the world’s most consumed beverage after water.
- These reflect promising untapped opportunities for Teavana.