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FINANCIAL CHRONICLE™ » CORPORATE CHRONICLE™ » Brandix අපි..ready to say good bye..???

Brandix අපි..ready to say good bye..???

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Teller

Teller
Moderator
Moderator
ar Team,
As I write to you during this unprecedented crisis, my first concern is that you are all staying safe and
close to your families.
While companies all over the world are in crisis mode, the situation in our customer markets indicate
that we have not yet seen the full impact of this dreaded disease, COVID-19. Thanks to the
Government’s early actions, the situation in Sri Lanka hasn’t escalated yet. I hope and pray that we
will be spared the experience that New York and other Western countries are going through at this
time. My thoughts are with our colleagues and customers who are in the US, India, Bangladesh, Haiti,
UK, Cambodia, Tokyo, Shanghai and Hong Kong.
I am in constant contact with our key customers and the situation is dire. They have cancelled all
future orders and have in fact requested that we not ship what has already been manufactured. Some
buyers have even requested discounts on top of cancellations. These actions are unlike anything we
have seen before and this has placed unprecedented financial stress on our company. The inability
to generate revenue has placed our economy, our company and our individual welfare at grave risk.
However, we must and will, come through this. Our industry must remain strong to lead Sri Lanka’s
recovery.
Over the past few days, we have worked around the clock to preserve cash and protect our company.
Without committed revenues, we are compelled to take difficult actions and are required to cut
significant costs out of our business. In view of this, we have made the following decisions:
• Effective immediately, the BLL Board and I are foregoing our compensation for the next
six months
• All Executive cadre salaries are being cut between 5% and 60% depending on salary levels
• All capital expenditure has been frozen
• All new contractors and consultants have been put on hold and temporary staff have
been discontinued
• All discretionary expenses have been deferred
We are also mindful of the fact that our Staff and Associates will be considerably impacted on account
of reduction in earnings in the form of allowances and overtime. We will be making more critical
decisions over the next few days and will keep you informed.
The situation keeps changing by the day. Unfortunately, it keeps getting worse and we have no
indication as to when it will reverse. However, you can be assured that we are putting all our energy
and resources to ride through this storm and come out stronger when the business recovers. We are
currently working in smaller groups to assist health authorities with masks and protective wear to
help ease their burden in whatever way possible. Throughout all of this, nothing is more important
than the health and security of each of you. At this time, we must focus on what we can control and
that is our safety, health and mental well-being. We are also working closely with the Government to
ensure that our industry receives the necessary support during this time. We are optimistic that the
Government will do what is right for our industry and our country.
I must say that over the years, many of my colleagues have journeyed with me through several
turbulent storms. Although we have not seen or experienced anything as serious as this, we have
always come out stronger because of our commitment to our values and culture. Further, the changes
we made in our organization structure and the functionalization of our business has placed us in a far
stronger position today to ride through this storm.
Despite the despondency today, I am confident that no matter what, we will prevail. This dark cloud
too will present us a silver lining. It will give us the opportunity to unlearn and relearn, and to emerge
as an agile and focused unit ready to face the realities of a new tomorrow. We will need patience,
sacrifice, determination and above all, belief in yourselves and your own Brandix team.
I continue to be inspired by my team and each of you. Your dedication, loyalty and understanding
reminds me of what a privilege it is to be leading you.
Thank you for your commitment and please stay safe.
We will get through this!

"as teller, i published this as received by brandix employee."

Teller

Teller
Moderator
Moderator
මෙම පෙර නොවූ විරූ අර්බුදය මා ලියන විට, මගේ පළමු කනස්සල්ල වන්නේ ඔබ සුරක්ෂිතව සිටීමයි
ඔබේ පවුල් වලට සමීපයි.
සමාගම් ලොව පුරා අර්බුදකාරී තත්වයක සිටින අතර, අපගේ පාරිභෝගික වෙලඳපොලවල තත්වය එයයි
COVID-19 නම් වූ මෙම භයානක රෝගය පූර්ණ බලපෑමක් ඇති කරයි. ස්තූතියි
රජයේ මුල් ක්‍රියාමාර්ග, ශ්‍රී ලංකාවේ තත්වය තවමත් තීව්‍ර වී තිබේ. මම බලාපොරොත්තු වෙනවා අපි යාච් pray ා කරනවා
නිව්යෝර්ක් සහ අනෙකුත් බටහිර රටවල් මේ හරහා යමින් සිටිති
වේලාව. මගේ සිතුවිලි එක්සත් ජනපදය, ඉන්දියාව, බංග්ලාදේශය, හයිටි, සහ අපගේ සගයන් සහ ගනුදෙනුකරුවන් සමඟ ය
එක්සත් රාජධානිය, කාම්බෝජය, ටෝකියෝ, ෂැංහයි සහ හොංකොං.
මම අපගේ ප්‍රධාන ගනුදෙනුකරුවන් සමඟ නිරන්තරයෙන් සම්බන්ධ වන අතර තත්වය නියමයි. ඔවුන් සියල්ල අවලංගු කර ඇත
අනාගත ඇණවුම් සහ අප විසින් දැනටමත් නිපදවා ඇති දේ අප විසින් නැව්ගත කර නොමැති වීම. සමහර
ලැයිස්තු වට්ටම් වලින් ඉහළින්ම ගැනුම්කරුවන් අවලංගු කර ඇත. මෙම ක්‍රියාවන් අප කරන ඕනෑම දෙයකට වඩා වෙනස් ය
අපේ සමාගම පෙර නොවූ විරූ මූල්‍ය ආතතිය පිළිබඳ. නොහැකියාව
ආදායම් උත්පාදනය කිරීම සඳහා, අපගේ සමාගම සහ අපගේ පුද්ගලික සුභසාධනය බරපතල අවදානමක පවතී.
කෙසේ වෙතත්, අප මේ තුළින් පැමිණිය යුතුය. ශ්‍රී ලංකාව මෙහෙයවීම සඳහා අපගේ කර්මාන්තය ශක්තිමත්ව සිටිය යුතුය
ප්‍රකෘතිමත් වීම.
පසුගිය දින කිහිපය තුළ, අපි මුදල් සුරැකීමට සහ අපගේ සමාගම ආරක්ෂා කිරීමට පැය 24 පුරාම වැඩ කළෙමු.
කැපවූ ආදායමක් නොමැතිව, අපට දුෂ්කර ක්‍රියාමාර්ග ගැනීමට අවශ්‍ය වන අතර අවශ්‍ය ප්‍රමාණයට කපා හරිනු ලැබේ
අපගේ ව්‍යාපාරයෙන් සැලකිය යුතු පිරිවැයක්. මේ අනුව, අපි පහත තීරණ ගෙන ඇත්තෙමු.
Immediate වහාම ක්‍රියාත්මක වන පරිදි, අපගේ ඉහත වන්දි ගෙවීම සඳහා ඊළඟට බීඑල්එල් මණ්ඩලය සහ මම ය
මාස හයක්
Executive සියළුම විධායක සේවක වැටුප් වැටුප් මට්ටම්වලින් 5% ත් 60% ත් අතර වේ
Capital සියළුම ප්‍රාග්ධන වියදම් අත්හිටුවා ඇත
New සියලුම නව කොන්ත්‍රාත්කරුවන් සහ උපදේශකයින් අත්හිටුවා ඇති අතර තාවකාලික කාර්ය මණ්ඩලය
අත්හිටුවා ඇත
සියළුම අභිමතය පරිදි වියදම් කල් දමා ඇත
අපගේ කාර්ය මණ්ඩලය සහ සහායකයින් ගිණුමට සැලකිය යුතු ලෙස බලපානු ඇති බව ද අපි මතක තබා ගනිමු
වට්ටම් ඉපැයීම් ස්වරූපයෙන් දීමනා සහ අතිකාල දීමනා. අපි වඩාත් විවේචනාත්මක වනු ඇත
ඉදිරි දින කිහිපය තුළ තීරණ සහ ඔබව දැනුවත් කරනු ඇත.
දවසින් දවස තත්වය වෙනස් වෙමින් පවතී. අවාසනාවකට මෙන්, එය තව තවත් නරක අතට හැරෙන අතර අපට කිසිවක් නැත
එය ආපසු හැරවිය යුත්තේ කවදාදැයි ඇඟවීම. කෙසේ වෙතත්, අපි අපගේ සියලු ශක්තිය යොදවන බවට ඔබට සහතික විය හැකිය
කුණාටුව ඇති වූ විට ව්‍යාපාරය යථා තත්ත්වයට පත් වී ශක්තිමත් වේ. අපි ඉන්නේ
වෙස් මුහුණු සමඟ සෞඛ්‍ය නිලධාරීන්ට සහාය වීම සඳහා දැනට කුඩා කණ්ඩායම් වශයෙන් වැඩ කරයි


_________________




Teller said is said..

Yahapalanaya

Yahapalanaya
Senior Vice President - Equity Analytics
Senior Vice President - Equity Analytics
This corrupted government is cheating people by hiding actual situation.

Junior investor

Junior investor
Manager - Equity Analytics
Manager - Equity Analytics
http://www.dailymirror.lk/business-news/Brandix-rolls-out-cost-cutting-initiatives-to-stay-afloat/273-186066

ColomboCSE


Manager - Equity Analytics
Manager - Equity Analytics
@Teller why don't you tell, how bad this is for TJL???

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