As I write to you during this unprecedented crisis, my first concern is that you are all staying safe and
close to your families.
While companies all over the world are in crisis mode, the situation in our customer markets indicate
that we have not yet seen the full impact of this dreaded disease, COVID-19. Thanks to the
Government’s early actions, the situation in Sri Lanka hasn’t escalated yet. I hope and pray that we
will be spared the experience that New York and other Western countries are going through at this
time. My thoughts are with our colleagues and customers who are in the US, India, Bangladesh, Haiti,
UK, Cambodia, Tokyo, Shanghai and Hong Kong.
I am in constant contact with our key customers and the situation is dire. They have cancelled all
future orders and have in fact requested that we not ship what has already been manufactured. Some
buyers have even requested discounts on top of cancellations. These actions are unlike anything we
have seen before and this has placed unprecedented financial stress on our company. The inability
to generate revenue has placed our economy, our company and our individual welfare at grave risk.
However, we must and will, come through this. Our industry must remain strong to lead Sri Lanka’s
Over the past few days, we have worked around the clock to preserve cash and protect our company.
Without committed revenues, we are compelled to take difficult actions and are required to cut
significant costs out of our business. In view of this, we have made the following decisions:
• Effective immediately, the BLL Board and I are foregoing our compensation for the next
• All Executive cadre salaries are being cut between 5% and 60% depending on salary levels
• All capital expenditure has been frozen
• All new contractors and consultants have been put on hold and temporary staff have
• All discretionary expenses have been deferred
We are also mindful of the fact that our Staff and Associates will be considerably impacted on account
of reduction in earnings in the form of allowances and overtime. We will be making more critical
decisions over the next few days and will keep you informed.
The situation keeps changing by the day. Unfortunately, it keeps getting worse and we have no
indication as to when it will reverse. However, you can be assured that we are putting all our energy
and resources to ride through this storm and come out stronger when the business recovers. We are
currently working in smaller groups to assist health authorities with masks and protective wear to
help ease their burden in whatever way possible. Throughout all of this, nothing is more important
than the health and security of each of you. At this time, we must focus on what we can control and
that is our safety, health and mental well-being. We are also working closely with the Government to
ensure that our industry receives the necessary support during this time. We are optimistic that the
Government will do what is right for our industry and our country.
I must say that over the years, many of my colleagues have journeyed with me through several
turbulent storms. Although we have not seen or experienced anything as serious as this, we have
always come out stronger because of our commitment to our values and culture. Further, the changes
we made in our organization structure and the functionalization of our business has placed us in a far
stronger position today to ride through this storm.
Despite the despondency today, I am confident that no matter what, we will prevail. This dark cloud
too will present us a silver lining. It will give us the opportunity to unlearn and relearn, and to emerge
as an agile and focused unit ready to face the realities of a new tomorrow. We will need patience,
sacrifice, determination and above all, belief in yourselves and your own Brandix team.
I continue to be inspired by my team and each of you. Your dedication, loyalty and understanding
reminds me of what a privilege it is to be leading you.
Thank you for your commitment and please stay safe.
We will get through this!
"as teller, i published this as received by brandix employee."