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FINANCIAL CHRONICLE™ » DAILY CHRONICLE™ » Drive for revenue growth ignores risk of prosecution for senior executives : Global survey

Drive for revenue growth ignores risk of prosecution for senior executives : Global survey

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Redbulls

Redbulls
Director - Equity Analytics
Director - Equity Analytics
Some 15 per cent of senior executives polled at leading companies around the world are willing to make cash payments to win or retain business, up from 9% in 2010, a global poll shows. Ernst & Young’s said more than 1700 executives across 43 countries, including CFOs and heads of legal, compliance and internal audit, were surveyed for its 2012 Global Fraud Survey, ‘Growing Beyond: a place for integrity’, over their views of fraud, bribery and corruption. Face-to-face interviews were also subsequently held with senior executives of blue chip companies to discuss these findings and their own efforts to mitigate these risks.

“For a growing number of executives, the pressure to meet revenue growth targets is undermining their commitment to compliance with policies and the law. The competitive landscape continues to be distorted by unethical conduct. Over a third of the respondents believe corruption is widespread in their country and this is perceived to be significantly higher in rapid-growth markets (e.g., Brazil – 84%, Indonesia – 72%, Turkey – 52%). Financial statement fraud remains an important risk across many jurisdictions. Indeed, 15 per cent of respondents in Far East Asia think that financial performance misstatement can be justified,” it added.

Boards under pressure
Boards are held responsible by regulators and shareholders for addressing these challenges and are under intense pressure. But more than half of c-suite respondents think the board needs a more detailed understanding of the business if they are to function effectively as a safeguard. Mixed messages are being given by management – with the ‘tone at the top’ diluted by the failure to penalize misconduct. Almost 50 per cent of respondents believed that, while management strongly communicated its commitment to anti-bribery and anti-corruption policies, people were not penalized for breaches, the survey found.

David Stulb, Global Leader of Ernst & Young’s Fraud Investigation & Disputes Services practice says, “Growth and ethical business conduct in today’s markets can appear to be competing priorities. Our findings show that, as businesses continue to pursue opportunities in new markets, many executives are underestimating the risks. Boards need to put pressure on management to conduct more frequent and more robust anti-bribery/anti-corruption risk assessments and they need more tailored reporting to drive improved compliance.”

CFOs under the spotlight
The results, released to the Sri Lankan media this week, said CFOs are among the most influential executives reporting to the board on fraud, bribery and corruption issues. The results from the nearly 400 CFOs surveyed, however, suggest that a concerning minority could be part of the problem.

Mr Stulb says, “The CFOs that we work with are invariably committed to extremely high ethical standards. But the CFO’s increasing influence within companies means they have a key role in preventing fraud, bribery or corruption and they need to redouble their efforts to set the right tone. They need to ensure that they themselves are trained, that they increase their awareness of the risks while clearly demonstrating support for anti-corruption initiatives.”

Companies pursuing opportunities in rapid-growth markets face specific risks that are not always being managed effectively, according to the survey. For example, due diligence on third parties is expected by regulators – it is required under both the US Foreign and Corrupt Practices Act and the UK Bribery Act -, but almost half the respondents (44%) reported that background checks were not being performed. Many businesses are also exposed to additional risk, having failed to conduct appropriate anti-corruption due diligence before and after acquisitions. For US-based companies, this type of due diligence is the norm – 84% either always or very frequently conduct it pre-acquisition. Elsewhere the frequency is much lower (32% in China, 9% in Nigeria).

“The survey shows companies struggling to balance growth and ethical business conduct. Many companies are failing to do enough to manage the risks of fraud, bribery and corruption. Boards need effective channels of communication with contacts across the finance function and other executives within the business to ensure that they have a full and an accurate picture of compliance. For businesses to seize new opportunities, boards need to ensure that the right tone is set not just at the top, but at all levels and in all markets,” Mr Stulb noted.

Manil Jayesinghe from Ernst & Young Sri Lanka said that dealing with complex issues of fraud, regulatory compliance and business disputes can detract from efforts to achieve a company’s potential. Better management of fraud risk and compliance exposure is a critical business priority – no matter the industry sector.
http://www.sundaytimes.lk/120729/business-times/drive-for-revenue-growth-ignores-risk-of-prosecution-for-senior-executives-global-survey-6961.html

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