Avoid short term analysis that is where most make mistakes. Eg: Rather than thinking what will be cost of production, climate, interest rate, inflation etc next month, next quarter, second half of this year try to analyse more than one year.
Different companies attractive differently due to different reasons: Eg: lower P/E, Cash per share, dividend, EPS etc. Need analysis beyond these to pick stocks.
Pl add your knowledge to this………………………………………………………