“Having Pirelli included in the product portfolio will be an added advantage that no other competitors would be able to imitate,” said Yoshiaki Kato, managing director of Toyota Lanka at the official launch of the partnership.
“With the new roadways and expressway being constructed, launching Pirelli tires at this juncture will be a definitive advantage.”
Toyota Lanka, looking to expand its operations horizontally in spare parts and spare parts related products will retail Pirelli tires, among the top five tire brands in the world, at ‘competitive prices’ said Priyantha deleted, general manager spare parts and lubricants at Toyota Lanka.
“The introduction of high quality tires like Pirelli definitely would be an added advantage for our existing product line up,” he said.
Tires will be sourced from different parts of the world, ranging from Brazil for sports utility vehicles (SUVs) to Germany for Mercedes and BMW vehicles.
deleted added that Pirelli which previously had manufacturing bases mainly in Europe has now changed their strategy with decentralized manufacturing plants across the globe.
The tire maker’s global presence now includes manufacturing plants in Italy, China, Romania, Turkey, Brazil, and Germany.
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