The launch of Dialog’s beacon platform signals the transformation of retail store customer engagement in Sri Lanka. Beacon technology represents the future of digital customer engagement, and enables customers moving through the store or mall to receive personalised and location-based discounts, deals and promotional information in real time via a smart phone app.
Customers wishing to avail themselves of this enhanced shopping experience would be required to have downloaded D-App – Sri Lanka’s premier deals app available on the Google Play Store.
D-App enables customers to confirm their participation in beacon-based engagement programs with their favourite retail establishments. Customers will also be required to activate Bluetooth on their smartphone at the time of entering the participating store or mall.
Personalised deals and offers beamed by the retail establishment would then be flashed on the participating customer’s smartphone. The context and nature of the information beamed would be specific to the exact location of the customer within the store or mall.
Dialog’s D-Beacons will beam for the first time in Sri Lanka within Odel’s flagship store in Colombo and will provide a state-of-the-art digital shopping journey for participating customers as they move through the country’s leading department store.
Beacon technology represents the cutting-edge in digital marketing and provides a unique engagement channel between retail and consumer, which is non-invasive and finely tuned to the preferences of participating customers. The application of beacon-based customer engagement solutions is limitless and opens new vistas for innovation across multiple industry sectors and business verticals.
Courtesy: Daily Financial Times 27 May 2015