The Gold award Leo Burnett won for the TV commercial produced for the Ceylon Steel Corporation Limited (CSCL)’s brand ‘LANWA’ – which was developed on local insights garnered by the team through their ongoing activities to understand people and their behavior. In this award winning commercial for LANWA, the importance of a building to last was the moral of the story. In this memorable execution created by Leo Burnett’s Senior Creative Director Subhash Pinnapola, he tells the story through a dialogue between a grandfather and his grandson. The commercial evokes strong emotions and is well crafted to touch the hearts and minds of every Sri Lankan. This skill has now proven to be a hallmark of the work created by Leo Burnett in Sri Lanka for a cross section of clients and brands.http://island.lk/index.php?page_cat=article-details&page=article-details&code_title=39678
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